New Member Welcome Message Included

New member research provides a valuable opportunity for the health plan to selectively probe and assess the experience and perceptions of the member both as a consumer (pre-enrollment) and as a new enrollee with the health plan.   

The New Member Understanding and Satisfaction Survey provides quantitative and qualitative feedback on the plan’s overall effectiveness and/or quality improvement needs within the following areas:

• Pre-enrollment Marketing Materials vs. Competitors
• New Member Written Materials and Information
• New Member Awareness and Understanding of Benefits and Coverage
• New Member Awareness and Understanding of Plan Services and Web Site
• New Member Cultural Needs Assessment
• New Member Health Risk Assessment

In order to enhance the value and effectiveness of this research, The Myers Group incorporates an official Welcome Message on behalf of the health plan.  Health plans may also contract for this service separately.  

For plans seeking NCQA accreditation, the following elements are supported by The Myers Group survey tool:

Members Rights and Responsibilities:

• RR4 - Subscriber Information  
• RR7 - Marketing Information
• QI4 - Availability of Practitioners