The Myers Group is a market research firm based in northeast Atlanta, GA. We have structured our facilities so that all services and operations are conducted onsite.

Mail and Survey Processing
Our mail facility is equipped to handle all of our mail processing functions with a capacity of approximately three million mail pieces. Mail Operations uses equipment that is specifically designed for the mail fulfillment industry. We utilize equipment that has the ability to collate, insert, and seal high volumes of mail, as well as print names, addresses, and postal bar codes. Our equipment has the ability to customize settings to handle a variety of paper sizes and paper stock.

The Myers Group complies with all United States Postal Service (USPS) requirements and has first-class and standard class bulk mailing permits. We maintain a strong relationship with the local USPS mail centers and follow all guidelines strictly. Through compliance with strict internal audits and adherence to the USPS regulations, The Myers Group is able to maximize efficiency and ensure that all mailings are processed accurately and in a timely manner. Our efficiencies and industry standard equipment have allowed The Myers Group to process millions of outgoing mail pieces over the years.

Incoming mail and survey returns are processed and coordinated by our full-service, on-site Survey Processing Center. Incoming mail is opened, sorted, and entered into the Survey Management System (SMS) used to track history of fielded surveys. To efficiently and accurately process data, TMG develops scannable forms and surveys using Cardiff’s Teleform Enterprise Version 9 scanning software. This “smart software” has Optical Character Recognition (OCR), as well as Optical Mark Recognition (OMR) capabilities allowing for greater flexibility in reading different types of marks such as handprint, machine print, optical marks, barcodes, and signatures. The software also has the ability to use customizable scripting, project level decision rules/controls, and built-in quality checks. Extremely efficient, this advanced software ensures that only error-free data is captured.

The Myers Group employs two high-speed Panasonic duplex bi-tonal scanners and two high-speed Kodak duplex color scanners. These scanners allow for greater efficiency and accuracy in the data capture process by providing high levels of power and flexibility. These scanners are duplex enabled and allow The Myers Group to capture images and data from both sides of the survey in one pass. They also allow scanning of a variety of paper sizes giving The Myers Group greater flexibility in meeting the needs of our clients.

CATI System Resources

The Myers Group phone administered surveys are managed through a Computer Assisted Telephone Interviewing (CATI) system. All interviews are conducted in-house in our 73-station, state-of-the-art Call Center. In addition, onsite staff performs programming of all CATI surveys. Our call center is open seven days a week during hours that allow us to accommodate the various time zones of our clients.

The Myers Group interviewers use DialResults software to conduct all CATI surveys. DialResults gives us full telephone interviewing automation and is linked to our Survey Management System (SMS) for recording of the interview disposition and proper tracking of member survey status. It allows for detailed sample and call management to ensure that every person in a sample has the opportunity to participate in the survey.

Our system has both inbound and outbound calling capabilities. The Myers Group operates a toll-free help line which allows members to ask questions, conduct the survey, or schedule an appointment for a later time. The inbound calls may be received at any call station, thus reducing the number of missed calls.

The DialResults software allows for the direct transfer of bilingual respondents to a bilingual interviewer. Automated and predictive dialing of the CATI means greater efficiency and productivity of operators. Sample, quota, callback, disposition, and productivity reporting allows each Project Manager to monitor a project very closely. The DialResults software, combined with on-site management, enables The Myers Group to conduct as many as 350,000 phone interviews a year.